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<abbr>Petula’s last blog post..Tackle It Tuesday: One pile at a time</abbr>
FYI for you and readers, Al Ries is the primary author (The 22 Immutable Laws...) and has a long history of authorship of marketing/branding books. He's written by himself, with Jack Trout, and now with his daughter, Laura Ries. Just so folks don't think Laura is the 100% brainiac behind the book - give credit to dear old dad, too. :o)